Resources
Talks, tutorials, a guide and articles to launch your startup. 10 videos, 117 articles, 22 free tools.
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Talks and tutorials
All videos
Find your first 100 customers on Reddit, with Anthony Riera (Rankhog)
Anthony Riera, founder of Rankhog, explains how Gojiberry reached 11 million views and $30,000 in recurring revenue on Reddit, despite 40 bans.
Launch your startup fast with 3 hypotheses (Lean Startup), by Théo Sitjar
Can an AI agent find customers for you? Théo Sitjar and Vincent Maurin
$1M ARR in 55 days: Pierre-Louis Biojout on Nanocorp
Finding your first customers through SEO, even with no resources - Amandine Bart @seosansmigraine
Raising Funds for Your Startup Without Being in Paris - Anaïs Lacombe, Pimpup (+ Q&A with Amandine Bart)
The Complete Guide to a Persuasive Landing Page
The swanbase guide
Read the guideFour chapters, read in order, to go from idea to growth engine.
Latest articles
Full blog
Financing
BSPCE: definition, conditions, 2026 tax rules and a worked example
BSPCE in 2026: definition, issuance conditions, exercise price, vesting, tax on the exercise gain and the sale gain, a worked example, and how they compare with BSA, AGA and stock options.
Financing
Cap table: definition, worked example and template for your startup
A cap table, or capitalization table, lists who owns what in your startup. Here are the columns, a worked example from incorporation to seed, the fully diluted view, a template and the main tools.
AI tools
Claude Cowork: What It Is, Pricing, and How It Differs from Claude Code (2026)
Claude Cowork in 2026: what Anthropic's agent does with your files and your computer, which plans include it, how it differs from Claude Code, and the precautions to take.
AI tools
Cursor AI: Review, Pricing and Free Plan for the AI Code Editor (2026)
Cursor AI in 2026: what Anysphere's code editor does, pricing from $0 to $200 a month, the limits of the free plan, using it in French, and our take for founders.
Growth
Go to market: definition, strategy and examples for startups
Go to market explained: the definition, the five building blocks of a GTM strategy, four sales models illustrated by Doctolib, Atlassian, HubSpot and Pennylane, and a six-step plan.
Financing
Shareholders' agreement: definition, key clauses and a startup example
A shareholders' agreement sets the rules between cofounders, and later with the investors, of a French SAS. This guide covers its key clauses, its typical structure, what it costs and how long it lasts.
Articles by topic
HEC Paris Incubator: how to get in (even without an HEC degree)
HEC Paris Incubator: entry requirements, price (€300/month), the three-batch calendar, the four selection stages, and how to get in without an HEC degree.
Incubators and Accelerators in Strasbourg: The Founder's Guide
SEMIA, 1Kubator, pH8, Nextmed, ISU, Fluxus: Strasbourg's incubators and accelerators compared by cost, entry criteria, and the right path for your stage.
How to Get Accepted to a Luma Event (Even When It's Full)
On Luma, the host sees exactly two things before approving your registration: your public profile and your answers to the registration questions. Here's what they look at, how to fill out your profile in ten minutes, and what to do when the event is already full.
Antler France: program, thesis and application
Antler invests before the team even exists. The day zero model, investment thesis, check size, equity and application process for Antler France in 2026.
How to get into Station F: programs, criteria and applications
Programs, selection criteria, monthly cost, timeline, and what to do if you get rejected: a founder's guide to applying to Station F.
Incubators and accelerators in Grenoble: the 2026 guide
Linksium, Tarmac, IncubaGEM: Grenoble's incubators compared, sorted into deeptech or generalist tracks, with entry requirements, costs and equity terms.
The Steps of a Fundraising Round: A Guide for Your Startup
The nine steps of a fundraising round for a French startup, from sizing the round to investor reporting: deck, data room, term sheet, due diligence, shareholders' agreement, closing.
OpenVC in 2026: Review, Pricing and How to Use It to Raise Funding
OpenVC in 2026: our review of the free investor database, Premium pricing, how reliable the profiles are, and a step-by-step method for finding investors.
Jean de La Rochebrochard: background, thesis and investment method
Background, role at Kima Ventures, ticket size, decision criteria and follow-on: a profile of Jean de La Rochebrochard for founders preparing to pitch him.
Xavier Niel's Investment Funds: Kima, NJJ, Vega and Station F
Kima Ventures for startups, NJJ, Atlas and Vega for telecoms: Xavier Niel's investment funds, his 2026 deals, and the right door to knock on when you pitch.
Cold emailing a VC: structure, templates and follow-ups that work
How to write a cold email to a VC that gets a reply: subject line, structure, annotated templates, follow-up cadence, and when to choose cold outreach or a warm intro.
Investor updates: the monthly letter that builds trust
A complete investor update template: 6 sections, a written example you can copy, which KPIs to track for your business model, and how often to send updates at each stage.
Launching Your Product in the US: Hacker News, Product Hunt and Reddit in 2026
How to launch your product in the US in 2026 with Hacker News, Product Hunt and Reddit: the rules, real numbers from YC startups, and Anthony Riera's method.
B2B cold email: the method of a founder who sends 500 emails a day
Segment in batches of 100-200, run sequences of 5 to 9 emails, aim for a reply (never a sale): the B2B cold email method of a founder who sends 500 emails a day.
B2B Prospecting Tools: The Founder's Guide (2026)
The categories of B2B prospecting tools, a side-by-side selection, how to choose, and the minimum stack for an early-stage founder at each budget.
Clay: the guide to the AI-powered B2B prospecting tool
Clay explained: waterfall enrichment, AI agents, features, 2026 pricing, real founder use cases and alternatives.
Lemlist Review: Features and Pricing (2026)
Our Lemlist review: cold email and multichannel outreach, lemwarm warm-up, 2026 pricing, pros, limits, and how Lemlist compares to Waalaxy and LGM.
Product-Led Growth (PLG): Definition, Principles and Examples
Product-led growth explained simply: definition, mechanics, metrics and SaaS examples. When it makes sense to adopt it as a founder.
Jev by TypeSafe AI: how it works, pricing and limits
Jev by TypeSafe AI makes typed decisions without writing text. Learn its pricing, its limits and how to test it in French before going to production.
Zo Computer in 2026: Our Review After Daily Use
Our Zo Computer review after daily use at swanbase: how it works, pricing, real use cases, limits, security, alternatives and who it suits best.
Claude Code Hooks: Automate and Secure Your Sessions
A Claude Code hook is a shell command that runs automatically at a specific point in a session: before a tool runs, after an edit, at startup. Here are the hook types, how to configure them in settings.json, and five hooks ready to copy.
Claude Code MCP: connect Claude to your tools (founder guide)
MCP (Model Context Protocol) lets Claude Code plug into external tools and data: GitHub, your database, a browser. Here's how to add and configure a server, which ones are worth it for an MVP, and how to build your own.
Claude Code Skills: how to create and use reusable skills
A Claude Code skill is a folder with a SKILL.md file that Claude loads on its own when it's relevant, or that you trigger with /name. How to create one, install one, and how skills differ from CLAUDE.md, slash commands and MCP.
Claude Code Subagents: Delegating Tasks to Specialized Agents
A Claude Code subagent is a secondary AI assistant that runs in its own context window, with its own tools and permissions. How to create one, when to pick a subagent over a skill or a hook, and three founder use cases.
How to Build Your First Robot from Salvaged Parts
Broken vacuum, RC car, old printer: the donor products that supply motors, wheels and sensors, and how to drive them with an ESP32 board.
Edge AI: running AI on the device, and when to do it
Edge AI means running AI on the device itself. Definition, how it works, benefits, hardware (Jetson, Coral, Edge Impulse) and five criteria for deciding.
French humanoid robots: who builds what, and at what price
Wandercraft, Uma, Enchanted Tools, Pollen: a map of French humanoid robots, how they are used in factories and service settings, what they cost, and where a startup can fit in.
World models: Yann LeCun's bet on what comes after LLMs
World models explained: definition, how they differ from LLMs, Yann LeCun's bet with AMI Labs, the models you can actually access (V-JEPA 2, Cosmos, Genie) and what founders can build with them.
Physical AI: definition and stack for startups
Physical AI perceives, decides and acts in the real world. This pillar guide follows the full loop, from sensors to field feedback, then ties each layer to a founder's decisions: wedge, data, distribution and defensible advantage.
Free tools
All tools (22)Calculators and generators that run in your browser, no sign-up. Tools are in French.
Naming
Nametlas
Finance
Simulateur BSPCE 2026
Finance
Calculateur de Dilution Investissement
Finance
Estimateur de Valorisation Startup
Finance
Calculateur de Runway
Productivity
Minuteur de pitch
Finance
Calculateur Équité Cofondateurs
AI & LLM
Comparatif IA 2026
Show the other 14 tools
Finance
Calculateur BSA AIR
Growth
Calculateur CAC / LTV
Media Buying
Calculateur Publicitaire
Media Buying
Calculateur ROI Campagne Marketing
Growth
Calculateur Significativité A/B Test
Accounting
Calculateur TVA
Productivity
Chronomètre à Caféine
Growth
Générateur d'Expérimentations Growth
AI & LLM
Générateur de bouton de partage pour IA
Product Design
Générateur de compte à rebours
Product Design
Générateur de Questions pour Entretiens Utilisateurs
SEO
Générateur JSON-LD
Finance
Simulateur de Vesting & Cliff
Product Design
Testeur d'interface
Fast-tracks
All fast-tracks
Fast Track: Paul Graham
Paul Graham for early-stage founders: recruit your first users by hand, find ideas in your own problems, measure growth every week. Quotes from his essays, with links.
Fast Track: Peter Thiel
Peter Thiel for early-stage founders: escape competition, the contrarian question, start with a small market, treat distribution seriously. The ideas of Zero to One, sourced.
Fast Track: Sam Altman
Sam Altman for early-stage founders: YC's Startup Playbook, the product improvement loop, competitors, risk-taking. Quotes from his writing, with links.
Fast Track: Naval Ravikant
A simple report on wealth, leverage, and happiness for the new generation of entrepreneurs.
