B2B Prospecting Tools: The Founder's Guide (2026)
The categories of B2B prospecting tools, a compared selection, how to choose, and the minimal stack for an early-stage founder by budget.
Growth
Growth marketing and acquisition for early-stage startups: PLG, prospecting, content and KPIs
Clay: the guide to AI-powered B2B prospecting
Clay explained: waterfall enrichment, AI agents, features, 2026 pricing, real founder use cases, and alternatives.
Lemlist: review, features, and pricing (2026)
Our take on Lemlist: cold email and multichannel outreach, lemwarm warm-up, 2026 pricing, strengths, limits, and Lemlist vs Waalaxy vs LGM.
Product-Led Growth (PLG): definition, principles, and examples
Product-led growth explained simply: definition, mechanics, metrics, and SaaS examples. When to adopt it as a founder.
Product-Led Growth vs Sales-Led: Which Strategy to Choose
PLG or sales-led? The strengths and limits of each model, a decision framework based on price, complexity and target, plus the hybrid model.
Waalaxy: review, features and pricing (2026)
Our take on Waalaxy: LinkedIn and email prospecting features, 2026 pricing, strengths, real limitations, and alternatives.
Getting Views on LinkedIn and Finding Clients
Your LinkedIn posts falling flat? The problem isn't the algorithm. The content strategy that turns views into clients, step by step.
How to Launch Your Product for Free: The Complete Guide
Launchers, Reddit, forums, Facebook groups and Google search operators: the complete method for launching your product with no budget, channel by channel, founder to founder.
How to Find Your First 10 Customers (The Business-Model Method)
Your first 10 startup customers: the go-to-market method segmented by business model (B2B SaaS, B2C, marketplace, vertical SaaS, hardware, services), with French examples like Doctolib, Qonto, Vinted, Lydia, and Ledger.
Early-stage startup pricing: 4 methods (and the test that tells you if you're underselling)
Cost-plus, value-based, tier-based, usage-based: 4 early-stage pricing methods, the pricing power test, and 6 French SaaS pricing pages to calibrate your first price.
Founder-Led Content: Why You Should Publish BEFORE Raising (and How, Across 3 Platforms)
LinkedIn, X, TikTok: the founder-led content strategy with concrete French examples, a 5-minutes-a-day system, and 4 tested hooks for early-stage founders.
Startup KPIs: The Essential Metrics by Growth Stage (2026)
A startup KPI only matters if it fits your growth stage. In pre-seed, you're proving demand, and the only KPI that counts is weekly retention.
Growth Marketing for Startups: The Complete Guide to Scaling
How do you go from 10 customers to 10,000 without burning through your cash? Growth marketing structures growth into six stages (AARRR), with measurable experiments and a compound effect that builds a structural competitive advantage.
Dropcontact vs FullEnrich: Pricing and Features
Discover the key differences between Dropcontact and FullEnrich in terms of pricing, features, and effectiveness for B2B data enrichment. Choose the solution that fits your needs.
SEO for Startups by Amandine Bart
Discover how Amandine Bart, founder of "Le SEO sans migraine", grows startups
How to Nail Your Product Hunt Launch: A Step-by-Step Guide
The complete guide to a successful Product Hunt launch: when to launch, how to rally your network, the hour-by-hour playbook, and what to do when the day goes sideways.
