Go to market: definition, strategy and examples for startups
Go to market explained: the definition, the five building blocks of a GTM strategy, four sales models illustrated by Doctolib, Atlassian, HubSpot and Pennylane, and a six-step plan.
Growth
Growth marketing and acquisition for early-stage startups: PLG, prospecting, content and KPIs
Launching Your Product in the US: Hacker News, Product Hunt and Reddit in 2026
How to launch your product in the US in 2026 with Hacker News, Product Hunt and Reddit: the rules, real numbers from YC startups, and Anthony Riera's method.
B2B cold email: the method of a founder who sends 500 emails a day
Segment in batches of 100-200, run sequences of 5 to 9 emails, aim for a reply (never a sale): the B2B cold email method of a founder who sends 500 emails a day.
B2B Prospecting Tools: The Founder's Guide (2026)
The categories of B2B prospecting tools, a side-by-side selection, how to choose, and the minimum stack for an early-stage founder at each budget.
Clay: the guide to the AI-powered B2B prospecting tool
Clay explained: waterfall enrichment, AI agents, features, 2026 pricing, real founder use cases and alternatives.
Lemlist Review: Features and Pricing (2026)
Our Lemlist review: cold email and multichannel outreach, lemwarm warm-up, 2026 pricing, pros, limits, and how Lemlist compares to Waalaxy and LGM.
Product-Led Growth (PLG): Definition, Principles and Examples
Product-led growth explained simply: definition, mechanics, metrics and SaaS examples. When it makes sense to adopt it as a founder.
Product-Led Growth vs Sales-Led: Which Strategy Should You Choose?
PLG or sales-led? The strengths and limits of each model, a decision framework based on price, complexity and target, and the hybrid model.
Waalaxy Review: Features and Pricing (2026)
Our Waalaxy review: LinkedIn and email prospecting features, 2026 pricing, strengths, real limitations, and alternatives.
How to Get Views on LinkedIn and Find Clients
Are your LinkedIn posts falling flat? The algorithm isn't the problem. Here is the step-by-step content strategy that turns views into clients.
How to launch your product for free: the complete guide
Launchers, Reddit, forums, Facebook groups and Google search operators: the complete playbook for launching your product with zero budget, channel by channel, from one founder to another.
How to find your first 10 customers (the method by business model)
First 10 startup customers: the go-to-market method broken down by business model (B2B SaaS, B2C, marketplace, vertical SaaS, hardware, services), with French examples Doctolib, Qonto, Vinted, Lydia, Ledger.
Founder-led content: why you should publish before you raise, and how to keep it up
Why you should publish under your own name in the months before a raise: what an investor can learn from your feed, which platform to pick, five post formats, a sustainable cadence and four metrics worth tracking.
Early-stage startup pricing: 4 methods (and the test that shows if you're underpricing)
Cost-plus, value-based, tier-based, usage-based: 4 early-stage pricing methods, the pricing power test and 6 French SaaS pricing pages to help you set your first price.
Startup KPIs: The Essential Metrics for Each Growth Stage (2026)
A startup KPI is only useful if it matches your growth stage. At pre-seed, your job is to prove demand, and weekly retention is the KPI that matters most.
Growth marketing for startups: definition, AARRR and first experiments
What growth marketing means for an early-stage startup, how it compares to traditional marketing and growth hacking, the six-stage AARRR framework, the metrics to track and sourced examples from Dropbox to Respire.
Dropcontact vs FullEnrich: Pricing and Features
Discover the key differences between Dropcontact and FullEnrich in pricing, features, and effectiveness for B2B data enrichment. Choose the solution that fits your needs.
SEO for Startups with Amandine Bart
Recap of Amandine Bart's talk. The founder of SEO Sans Migraine covers the three pillars of SEO, a method for choosing keywords, and an SEO checklist for startups.
How to Nail Your Product Hunt Launch: A Step-by-Step Guide
The complete guide to a successful Product Hunt launch: when to launch, how to rally your network, an hour-by-hour plan for launch day, and what to do if the day goes badly.
