Talk by Théo Sitjar at swanbase: what to work on first, an MVP shipped in under 10 days, a target, problem, solution hypothesis you can test tomorrow and 4 questions to set your price.
Théo Sitjar, co-founder of swanbase, presents his launch method for the AI era. His starting point: most founders work on accounting, tech or the logo, and delay the moment they put their offer in front of a customer.
You leave with an MVP you can ship in under 10 days, a target, problem, solution hypothesis you can disprove on a phone call tomorrow, and four questions to frame your price range. Examples: Dropbox and its fake demo, YouTube, Slack, Waalaxy. The talk is in French and runs 53 minutes.
Chapters
- 0:00 Working on everything except the market
- 3:15 Brand and product: what you cannot delegate
- 11:21 Inbound, outbound: where your acquisition sits
- 13:17 Lean Startup and tunnel vision
- 27:37 Qualitative vs quantitative: stop sending surveys
- 32:22 An MVP in under 10 days, relaunched at every pivot
- 39:16 Target, problem, solution: a hypothesis you can kill
- 47:33 Pricing: 4 questions to frame your price
