Théo Sitjar and Vincent Maurin show the marketing agents they run at swanbase: agent structure, an SEO pipeline, ad visuals at scale, a live Paperclip demo and the Founder Growth Agents Stack.
Théo Sitjar and Vincent Maurin, co-founders of swanbase, open up the marketing agents they use every day. You see how an agent is structured (an agents.md file, skills, tools plugged in through API, CLI or MCP) and which machine to run it on.
Two detailed use cases follow: a full SEO pipeline for Booklink, from audit to publishing, and an e-commerce ad visual pipeline with human checkpoints. Vincent closes with a live demo on Paperclip, a CEO agent delegating to 27 specialised agents, then presents the open-source Founder Growth Agents Stack. The session is in French and runs 1 h 28 including audience questions.
Chapters
- 0:00 Introduction
- 2:24 The fable of Phelon's stone
- 11:59 Anatomy of an agent: agents.md, skills, tools
- 23:50 Full SEO pipeline for Booklink
- 28:45 Producing ad visuals at scale
- 41:52 Live demo: creatives for a jam brand
- 58:48 Founder Growth Agents Stack (open source)
- 1:01:54 Audience questions
