FR/EN Apply F26 Batch D-1
Every other Tuesday10am-8pm · Coworking · Paris 2nd

Consumer Scale

Grow your brand with growth marketing and AI.

We host you every other Tuesday, from 10am to 8pm, in coworking with 15 people at most. We launch your ads, your creatives, your content and your SEO with you, on the accounts of your app or e-commerce brand.

Sign up →From €290 excl. VAT / month15 seats · 3-month program
join and cancel whenever you want
Grow your brand
on these platforms
In short

Consumer Scale, in practice

Every other Tuesday, come and work on your app or e-commerce brand at swanbase in Paris, with 15 people at most and our team at your table. Each session, we cover two themes of the program in a talk and a workshop. You launch your ads, creatives, content and SEO with AI, on your own accounts.

  • 2 Tuesdaysa month, alternating with Grow To Market
  • 10am-8pmtalks, workshops, office hours and drinks
  • 15 seatsin small-group coworking
  • Paris 2ndat swanbase, with our team

In your day

  • 2 themesWe present each theme in a talk, then you apply it to your brand in a workshop: AI ads, Meta and Google Ads, UGC, influence, landing page, retention, SEO. See the 6 days
  • Office hoursFrom 2:45pm to 6pm, our team comes to your table and opens your accounts with you: ads, creatives, tracking, landing page or retention.
  • 8 ad formatsProduce bold statements, UGC, social proof or comparisons with AI, and test them on your product. See the examples
  • Our AI toolsUse them to produce your creatives, your videos and your reports.

Your results in 3 months

  • You test the angles that work for your competitors in Meta.
  • Your first Google campaign is live, and you have cut the Meta ads that were losing money.
  • Your first UGC videos are ready to test.
  • You have scheduled three weeks of content.
  • Your first creators have your message, and your referral program is live.
  • You have fixed your landing page and prepared three A/B tests.
  • Two retention flows are running.
  • Your pages and listings climb on Google, in ChatGPT and in the stores.
When
We launch the program on Tuesday 8 December 2026. The next sessions take place on 5 and 19 January, 2 and 16 February and 2 March. Join at any session.
Who for
We host founders and teams at apps and e-commerce brands, with no minimum stage.
Price
Pay €480 excl. VAT per month, or €290 for the first 5 seats. Add Grow To Market for €830 excl. VAT per month for both and save €130. swanbase startups pay nothing.
Duration
Follow the 6 days over 3 months and cancel whenever you want.
Every other Tuesday · 10am-8pm · Paris 2nd

Your day, hour by hour

  1. Welcome and coffeeTwo drinks during the day are on us: specialty coffee, matcha or chai.
  2. First talkWe present the first theme of the day.
  3. First workshopApply the theme to your brand, on your own accounts, with our team in the room.
  4. LunchEat at a restaurant nearby, or bring takeaway to eat at swanbase. Lunch is at your own cost.
  5. Second talkWe present the second theme of the day.
  6. Second workshop and office hoursApply the second theme. Our team also comes to your table on any topic you choose.
  7. Round tableEveryone shares their numbers since the last session: sales, CAC, ROAS or views.
  8. DrinksWe serve drinks and crudités, and keep the room open until 8pm for anyone who wants to keep working.
  • The morning talkThe morning talk
  • Working at your tablesWorking at your tables
  • The room, Paris 2ndThe room, Paris 2nd
The diagnosis

You have a product, now you need to find your customers

  • No way to know which ads earn you money.The ROAS in Ads Manager doesn't match your bookkeeping.
  • You're short on creatives.The same visuals for months, for lack of time to produce new ones.
  • Content comes after everything else.Three videos one week, then nothing for a month.
  • You pay to find customers, and they don't come back.No welcome message, no cart reminder and no referral program.
3-month program · 6 days

The program, day by day

Each session, we cover two themes, with a talk and a workshop for each. Start at any session: you complete the full cycle in 3 months.

You run:
Days 1-2Ads and account management
  1. 1
    Analyze your competitors' ads and create your first ads with AI

    Launch a Meta test campaign built on the angles that work for your competitors.

    • Pull your competitors' ads from the Meta Ad Library and list with Claude the angles, formats and offers that keep coming back.
    • Write one brief per angle and generate your visuals in 1:1, 4:5 and 9:16.
    • Import your visuals into Meta Ads and launch the campaign.

    Next dateTuesday 8 December

    Next session
  2. 2
    Connect Meta Ads to Claude and run Google Ads with AI

    Fix your Meta account and launch your first Google campaign.

    • Connect your Meta Ads account to Claude and audit your campaigns, your pixel and your optimization event.
    • Fix the account structure and cut the ads that lose money.
    • Analyze your Google search terms with Claude, then launch a Shopping or Performance Max campaign for e-commerce, or an app install campaign for an app.Analyze your Google search terms with Claude, then launch a Shopping or Performance Max campaign.Analyze your Google search terms with Claude, then launch an app install campaign.

    Next dateTuesday 5 January

    Next session
Days 3-4Content and influence
  1. 3
    Produce your UGC videos with AI and become the face of your brand

    Shoot your test videos and schedule three weeks of content.

    • Write your UGC scripts and hooks with Claude, then shoot them in the room.
    • Edit and subtitle several versions of each video with our editing tools.
    • Film yourself making your product and behind the scenes, or demoing your app, and cut each take into shorts and carousels.Film yourself making your product and behind the scenes, and cut each take into shorts and carousels.Film yourself demoing your app, and cut each take into shorts and carousels.

    Next dateTuesday 19 January

    Next session
  2. 4
    Find your creators with an agent and get your customers to recommend your brand

    Contact your first creators and launch your referral program.

    • Use a Claude Code agent to find the accounts your customers follow, and keep the creators who look most like them.
    • Write a personal message to each of your best creators.
    • Send a referral code after every purchase for e-commerce, or add a rewarded invitation inside your app.Send a referral code after every purchase.Add a rewarded invitation inside your app.

    Next dateTuesday 2 February

    Next session
Days 5-6Conversion and free traffic
  1. 5
    Audit your landing page with Claude Code and automate your retention

    Fix your landing page and switch on your first two retention flows.

    • Audit your landing page on desktop and mobile with Claude Code and our audit grid.
    • Fix the blockers and prepare three A/B tests.
    • Create your welcome, abandoned cart and win-back flows by email and WhatsApp, or your onboarding and push notifications for an app.Create your welcome, abandoned cart and win-back flows by email and WhatsApp.Create your onboarding and push notifications.

    Next dateTuesday 16 February

    Next session
  2. 6
    Win free traffic on Google and in ChatGPT, and rewrite your listings with AI

    Move your pages and listings up on Google, in ChatGPT and in the stores.

    • Run an SEO audit with Claude Code and connect Search Console.
    • Build an article production pipeline with Claude Code, and review each article before publishing it.
    • Rewrite your Shopify product pages, or your App Store and Google Play listings, from your customers' reviews.Rewrite your Shopify product pages from your customers' reviews.Rewrite your App Store and Google Play listings from your customers' reviews.

    Next dateTuesday 2 March

    Next session
Your creatives

Eight ad formats to produce with AI

Examples with fictional brands, to adapt for your e-commerce brand or your app.

Bold statement
Bold statement
UGC
UGC
Three benefits
Three benefits
Social proof
Social proof
Objections
Objections
Customer review
Customer review
3D headline
3D headline
Comparison
Comparison
Eight translucent flowers in a lavender meadow, with a cloud of yellow butterflies on just one
Office hours

Every afternoon, we work at your table

From 2:45pm to 6pm, our team visits every table, with no slot to book. We open your accounts, your numbers or your messages and fix what's blocking you: a campaign that costs too much, a landing page with no sales, a creative to test. At the next session, we check whether the fix worked.

Office hours topics
AdsManage your ads
  • Launch your Meta and Google campaigns. Structure your account and split your budget.
  • Produce effective creatives. Start from your customers' problems and quickly test several angles and formats.
  • Read your numbers and decide. Track your CPA, ROAS and LTV to raise the budget or stop the campaign.
OrganicGet found online
  • Rank on Google. Choose your keywords and publish articles every week.
  • Publish content regularly. Produce short formats for LinkedIn and TikTok.
  • Turn your audience into customers. Bring readers from your posts to your landing page, then to your email list.
ConversionConvert and retain
  • Create an effective landing page. Work on the structure, the proof, the price and the call-to-action button.
  • Improve your sales funnel. Find the step where you lose customers and test a fix.
  • Use your customers' psychology. Make them want to buy and come back.
Tech and AIBuild with AI
  • Code faster with Claude and Cursor. Go from prototype to live version with no outside developer.
  • Get several agents working together. Hand them the repetitive tasks in your company.
  • Launch a mobile app. Ship a first version and find your first testers.
StrategyClarify your strategy
  • Define your positioning and your offer. Apply our innovation marketing method to your market.
  • Structure your pitch and your numbers. Prepare a fundraise or a sale.
  • Set your price. Build your price list and work out your margins.
OutboundFind your customers
  • Prospect in B2B with an agent. Pick your target, write your sequences and schedule your follow-ups.
  • Get views on LinkedIn. Publish regular posts that attract prospects.
  • Write messages that get replies. Test several angles and subject lines on your list.
The rhythm

Why every other Tuesday

After a one-day workshop, people go back to their emergencies and forget the method. Here, you get two weeks to run your tests and collect your first numbers. Then we pick up with your results, where we left off.

  • Deep work: enjoy a quiet room, good wifi and coffee.
  • Founders like you: meet the same people at every session and help each other between Tuesdays.
Your team

A team of entrepreneurs in the room

We have built three companies together since 2018, including Takema and swanbase. We have supported more than 100 clients, including Morphée, OPPI and Lunii. Every day, we build the AI tools our startups use, and we show you how to use them in your company.

  • 8 yearsof building together
  • 100+clients
  • €10M+in revenue
  • 3,000+consulting hours
swanbase's partners
  • NVIDIA
  • Codex
  • Lovable
  • Nebius
  • Tavily
  • Jinko
  • AI Tinkerers
  • Paris Business Angels
  • Mines Paris
  • Epitech
  • Hackaris
  • Waalaxy
  • Bricks
  • Humanlinker
  • NanoCorp
  • Caravel
They trust us

They have already worked with us

These founders and marketers took part in The Nest or in our support program. Same team, same methods.

They enabled us to set up our ad campaigns on Meta, manage them, and optimize them all the way to the first wins.
Guillaume BarathonCMO, Morphée · swanbase
Who else would have let me reach 1M+ people posting on Instagram, for €0?
Flore LamouretCEO, 50nuances2rouge · swanbase
When The Nest started, I had an MVP and about thirty users. Today Prizm works, delivers value and has 450 users, all from organic growth.
Melvine LawsonCEO, Prizm · The Nest
I'd been doing marketing for years. But here we really moved up a level.
Charles LemoineCofounder, Boxabonheur · swanbase
You don't try to teach us theories, you solve exactly the problems we're facing in the moment.
Flora LibessartCofounder, Boxabonheur · swanbase
Just talking for 30 minutes with a partner about a channel lets you get going with confidence right afterward.
Caroline SenechalCEO, Hippie Chic · swanbase
Pricing

One monthly subscription, two Tuesdays a month

All prices exclude VAT. We open 15 seats per session. Join and cancel whenever you want: your subscription month starts at your first session and always includes two sessions.

swanbase members
€0

Free for startups in the swanbase program.

Early bird · 5 seats
€480€290excl. VAT / month

Take one of the first 5 seats and keep this price for as long as your subscription runs. You pay €145 a day.

Regular price
€480excl. VAT / month

Come every other Tuesday, from 10am to 8pm, with office hours. You pay €240 a day.

Both programs
€960€830excl. VAT / month

Save €130 a month
Add Grow To Market and come every Tuesday. The first 5 subscribers pay €500 excl. VAT per month for both programs.

See Grow To Market →
Come as a team, pay less

Price per person. Each participant takes a subscription, and the discount also applies to the early bird price and to both programs.

  • Solo€480excl. VAT / monthEarly bird: €290
    Both: €830
  • 2 people -15%€408excl. VAT / monthEarly bird: €247
    Both: €706
  • 3 people or more -25%€360excl. VAT / monthEarly bird: €218
    Both: €623
In the subscription
  • Every other Tuesday, 10am to 8pm
  • Two talks and two workshops
  • Afternoon office hours
  • Our AI and creative tools
  • The evening round table
  • Two drinks during the day
  • Evening drinks and crudités
Sign up →
Who it's for

This is for you if…

  • You have an app or an e-commerce storeYou have an e-commerce storeYou have an app online and want to sell more.
  • Growing your brand needs two fixed days in your month, away from emergencies.
  • More creatives and content with AI are your priority, from your first session.
  • Ads, content or influence: the channels are yours to choose.
  • Other founders to move forward with from session to session are missing from your routine.

No minimum stage. Requirements: a company, or one you're setting up, to pay the subscription, a laptop, a Claude or ChatGPT subscription (the $20/month plan is enough) and comfort with web tools. No coding needed.

Frequently asked questions

What does a day look like?

We host you at swanbase every other Tuesday, from 10am to 8pm, in a small group. We cover two themes in a talk and a workshop, and our team comes to your table. The day ends with a round table and drinks. See the day hour by hour.

Which Tuesdays?

Consumer Scale takes place on 8 December 2026, then on 5 and 19 January, 2 and 16 February and 2 March 2027, and continues every other Tuesday after that. On the other Tuesdays, we host Grow To Market. We take a break on 22 and 29 December.

Where does it take place?

At swanbase, in Paris 2nd. We send you the exact address after you sign up.

Do I have to come to every session?

We keep your seat at every session. Come as often as you want, the subscription stays the same.

Can I join at any time?

Yes, at any session. You complete the 6 days in 3 months.

When does my subscription month start?

At your first session. We charge the subscription when you sign up, and every month includes two sessions, even around the holidays.

Can I cancel?

Yes, whenever you want. We recommend staying 3 months to follow all 6 days.

Is the whole day about the two themes?

The talks and workshops are. In office hours, you choose the topic: your ads, your content or your website.

Do I need an ad budget?

No minimum budget. Go all in on content and influence if you prefer. Your ads stay at your own cost, on your own accounts.

Is it for apps or for e-commerce?

Both. On themes where the method differs, we cover both cases.

What is the early bird price?

The first 5 subscribers pay €290 excl. VAT per month instead of €480, or €500 instead of €830 for both programs. They keep this price for as long as they stay subscribed. After that, we apply the regular price.

Can I also follow Grow To Market?

Yes. With both programs, come every Tuesday for €830 excl. VAT per month instead of €960, a saving of €130 a month. Sign up for either one, and we set up both subscriptions when we call you back.

swanbase backs my startup, what do I pay?

Nothing. The program comes with your support.

Can we come as a team?

Yes, and the price drops: €408 excl. VAT per month per person for 2, €360 for 3 or more. The discount also applies to the early bird price and to both programs.

I'm an employee, can I come?

Yes, at the program price, whether you or your employer pays. To add strategy, follow-up and a WhatsApp hotline, see the Companies offer.

Do you provide lunch?

No. We give you two drinks and the evening drinks. For lunch: a restaurant nearby, or takeaway to eat at swanbase.

Do I need to know how to code?

No. Talk to Claude and our tools in plain English. Everyday ChatGPT use is enough.

How do I sign up?

Fill in the form in 2 minutes. We call you back the same day to set your first session and your subscription.

Is there a minimum stage?

No. All it takes is a company, or one you're setting up, to pay the subscription.

I have another question.

Write to us through the contact form. We reply within 24 hours.

Dandelion in a lavender meadow, with seeds in the wind and yellow flowers in the grass

15 seats per session. 5 early bird prices.

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Every other Tuesday · 10am-8pm · Coworking · Paris 2nd · two drinks and evening drinks on us

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