10 questions to uncover pains, language, and close faster.
The 10 questions
- What triggered you to look for a solution?
- What did you try before?
- What worked / didn’t work?
- What does “doing nothing” cost you?
- What’s the ideal outcome?
- How would you describe the problem in your words?
- Who decides? Who uses it?
- What budget do you have in mind?
- What would make you buy now?
- Can we talk again in 7 days?
